Author Topic: £150K FirstGroup Boost to Save the Children  (Read 971 times)

Offline Suzy Scott

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£150K FirstGroup Boost to Save the Children
« on: August 22, 2011, 01:27:01 PM »
£150K FirstGroup Boost to Save the Children
Monday 15 August 2011


FirstGroup, the UK’s largest bus and rail operator, today revealed that it has donated advertising space worth £150k on its buses throughout the country to its charity partner, Save the Children.

The news follows a £260k donation of advertising space to the charity earlier in the year bringing the 2011 total to £410k.

The latest tranche of advertising complements the Save the Children inspired prime time TV series, ‘Born to Shine’.  The ITV1 programme sees some of the UK’s most talented youngsters mentor celebrities to learn a new skill, which they must then perform live on TV.  The programme raises awareness of Save the Children and its campaign, ‘No Child Born to Die.’

The new adverts already feature on 3,500 First buses.

Giles Fearnley, Managing Director of First’s UK bus division, said: “I’m pleased that we have been able to further support Save the Children’s ‘No Child Born to Die’ campaign.  We are Britain’s biggest bus company operating in more than forty major towns and cities – given our scale our buses are a fantastic means of raising awareness.”

He continued: “Providing free advertising on our buses is one example of how First supports Save the Children.  Our in-kind support and cash donations total almost £4.5million since our partnership began in 2007.”

Douglas Rouse, Corporate Partnerships Director at Save the Children, said: “We are delighted that FirstGroup has once again supported our campaign work with free bus advertising. Save the Children believes that every child should have the chance to fulfil their potential both here in the UK and around the world. FirstGroup’s advertising has helped raise awareness among the public of the exciting Born to Shine show and we are really grateful for its continuing support.”

About ‘Born to Shine’ TV Series
The ITV1 series Born to Shine sees some of the UK’s most talented youngsters mentor celebrities to learn a new skill, which they must then perform live.  Hosted by Save the Children ambassador Natasha Kaplinsky with judges Denise Van Outen and Jason Gardiner, the series features stars such as Jenni Bond, Ruth Langsford, Jason Manford, Nick Moran and Gareth Thomas all bravely taking on a new skill for charity.

The series culminates this Sunday (August 21) in a massive live fundraising extravaganza at 7.30pm, featuring all five celebrity finalists, including Tracy-Ann Oberman, Nick Moran, Lesley Dunlop and Tony Audenshaw, celeb winner show four and celeb winner show five.

Supported by a wealth of well-known faces – Darren Gough, Neil Fox, Danielle Lineker, Chloe Madeley and Zoe Salmon – ‘The five year old me was born to be’ fundraiser, along with other Born to Shine challenges, will raise vital funds for Save the Children’s ‘No Child Born to Die’ campaign.

www.savethechildren.org.uk/borntoshine

About Save the Children’s ‘Born To’ Campaign
Save the Children believes that every child should get the chance to fulfil their potential, wherever they're born and whatever their circumstances. No child in the UK should be born without a warm home, the right food, or the hope of a good education. So it is asking the UK public to help the poorest children get a better start in life - both at home and at school, and it's campaigning to make sure government is working towards a time when no child in this country is born without a chance. People can get involved and help change children's lives by doing what they're born to do - for example, if you're born to run you can join a Save the Children running group. You can find out more at www.savethechildren.org.uk/bornto
Suzy Scott
Dundee, Scotland, UK
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