Again point taken, and something worth trying, the bus could than go down Clarence Road & Northgate (but that would need bus stops installing along Northgate), or go to the end of Clarence Road and join Cliff Parade. Trouble is with falling bus patronage UK wide, especially in rural areas, operators are often loath to experiment with new routes. You say that lots of new houses are going up, but they will probably be taken up by wealthy people wanting to retire to Norfolk, these people wont get out of their cars and use buses.